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Monday, June 17, 2019

Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step. A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the elevator pitch.
The fact is, most people will not read a business plan unless they have been motivated to do so beforehand. The elevator pitch is that motivating factor. It’s the hook that gets them into the room. It’s the catchy jingle that gets people to pay attention to the ad. It’s the best parts of the business plan, without the boring details. The elevator pitch is the place for the excitement, not the place to include all the technology, buzzwords and explanations.
An elevator pitch should be able to be condensed into a single-page presentation, short enough to be memorized, or read easily within a few minutesthat’s how it got its name, it’s a pitch that’s short enough to be presented during the course of an elevator ride. The elevator pitch condenses your business concept into something that can be presented in about a minute or twoessentially, the parts that matter, the very essence of the business.
The elevator pitch skips the hard-core financials, and gets straight to the heart of what it is about the business that really gets you excited. That’s what this pitch is aboutyou don’t need the proof of concept here yet, that comes in the full-length business plan. The elevator pitch is the commercial that gets people interested.
The elevator pitch should be inspirational and creative, hitting the high points of your business concept, and should accomplish the following:
Hit the high points of what it is you hope to do
Summarize the problem/solution aspect of your concept
Describe the business modelhow is it going to make money?
Create excitement on the part of the reader/listener
Describe the profit potential without having to bring out charts and graphs
Tell why you/your company are well positioned to accomplish your goal
End with a call to action
The first couple sentences are the most critical, and should present your core concept. If you can’t tell what it is you want to do in two sentences or less, then you need to simplify your concept. There will be plenty of time to get into all the details later, once you’ve captured your audience’s interest.
Network Appliance Inc. (NetApp) is one of the world leaders in unified storage solutions. Network Appliance storage solutions account for a wide range of specific hardware, software and services, offering advanced storage management for various network environments. For the advantages it offers, lots of people these days dream to have a Network Appliance certification (NAC). NetApp certifications are highly recognized worldwide, as they facilitate the acceptance in a wide range of IT environments.
NetApp solutions and tools administration graduates can easily build a solid, lucrative IT career virtually anywhere in the world. Attracted by the benefits of NetApp certifications, lots of IT aspirants dedicate their time to expanding their area of knowledge on NetApp solutions and tools, hoping to obtain a certificate in the field as soon as possible. However, it is important to note that hard-work doesnt always improve your prospects of becoming a NetApp graduate!
In order to improve your chances of achieving your goals, you should consider replacing self-study oriented materials with appropriate Network Appliance training programs. Trainer-oriented Network Appliance training programs are by far the best means to quickly assimilate the knowledge and the skills required for becoming a NetApp graduate! Conducted upon a set of active-learning techniques, trainer-oriented Network Appliance training programs involve a higher degree of comprehension, feature that renders them far superior to self-study oriented programs!
A complete, well-structured and comprehensive NetApp training program allows trainees to quickly familiarize with the NetApp curriculum, guaranteeing students that they will be able to pass their future exams. Over the entire course of the training program, the trainees are encouraged to interact with their trainers and the other attending students, allowing them to exchange opinions and ideas regarding various topics of the NetApp curriculum. NetApp training programs are taught by the best professionals in the field, who provide students with feed-back over the entire duration of the program. Structured in various sets of seminaries, laboratories and courses, NetApp training programs allows the attending students to develop all the skills and abilities required in their future careers. Professional Network Appliance training programs guarantee graduates acceptance in the best IT companies in the world!
In present, the most requested certifications are NACA (NetApp Certified Storage Associate), NACP (NetApp Certified Storage Professional), NACE (NetApp Certified Expert), NAC-NA (NetApp Certified NetCache Administrator) and NAC-NIE (NetApp Certified NetCache Implementation Engineers). You can obtain these much desired certifications in no time by attending to a professional, reliable NetApp Storage training program (NAS).
Considering the fact that there are many websites out there that offer you the opportunity to participate in NetApp Storage training programs, the only issue is to choose the right one! In order to obtain the best results, it is advised to participate in NetApp Storage training programs that provide students with official NetApp curriculum-based study materials. In addition, dont be lured by the idea that websites who charge the most are better than others! You should spend some time in comparing the costs and the credentials of such websites before choosing to participate in a NetApp Storage training program.

Friday, May 3, 2019

If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking.
As a new business you will probably receive a number of invitations to go along to various local networking organisations meetings. At these they will no doubt try and impress upon you the huge benefits to be gained by networking. You will also be told how much business was generated for its members over a period of time. All will seem very impressive and like myself you may very well be impressed enough to join the weekly breakfast or luncheon meetings. This could cost you anything up to 500 a year to be a member plus the cost of the meal or maybe as little as the cost of the meal. Some of the internet networking organisations charge a small monthly fee and then organise monthly local meetings.
When I started out into the field of commercial cleaning I was willing to try anything that might generate business so I joined a number of these organisations. So how successful was this as a means of expanding my business?
I did in fact persevere with some of these breakfast meetings for a whole year, having paid the yearly subscription it was in fact something of a necessity. However it does not take long to realise that the people who attend these meetings are not in fact your likely customers. Many of the individuals who attend networking meetings are just starting out in their business and are operating as sole traders working from home and not in any way, shape or form likely to be your potential customers. Others are well established but still operate as single entities such as business coaches and have no office as such. Others may be proprietors of shops just starting out and these are potential customers.
However you as a contract cleaning company are looking to clean offices and office complexes and these are inhabited by well established companies who do not by and large participate in local networking groups. So you are not going to come in contact with the group who are going to provide the more lucrative cleaning contracts.
I can look back on my time with these networking groups as a learning experience and we probably just about recouped our membership fees. Other than that very little long term benefit was derived from the experience. Networking it would seem from my own experience is not a path I would necessarily recommend to the start up cleaning business. Use that time period to utilise other marketing techniques which are more useful to the cleaning business entrepreneur. If you do fancy the idea of networking then you must target a different audience. That is the established businesses, and to do that you will need to join such organisations as the Chamber of Commerce where your networking will not be so overt and often done in a more sociable and relaxed atmosphere.
Network Marketing Training — Arm Your New Distributors for Success
Whether tis nobler in the mind to suffer
The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them.
– William Shakespeare, Hamlet, Act III, Scene i (58-90)
Hamlet may not have been talking about network marketing, but his words do apply. Almost every network marketer has experienced the slings and arrows of the naysayers, those often well-meaning friends and relatives that stand in the way of our making an outrageous fortune! Experienced network marketers, clothed in the armor of past success, are less vulnerable to outside influences. The new distributor, however, is vulnerable, and that sea of troubles can act as a barrier to reaching their true potential.
What did the knights of old do to prevent an injury? Thats right they armed themselves. Their armor was heavy and cumbersome, and they needed a squire to help them prepare for battle. Well, the same is true for your new distributors. While the armor they must use is less cumbersome than that of the knights, you must help them arm themselves for success. In other words, you must be their squire.
What do I mean by arming for success?
When a new distributor joins your network marketing organization, they are moving into an environment that demands strong armor. There are a lot of slings and arrows that can hurt their chances for success and create a sea of troubles — of doubt, disbelief, even failure.
As Rich Dad, Poor Dad author Robert T. Kiyosaki points out, most people in this world are afraid to experience success. They are held back by negative thinking, and consequently suffer the pain of mediocrity. Because they have not been armed for success, and are more focused on security and survival, they subject themselves to a life of servitude and poverty and being someone elses employee.
Arm your new distributors from negative thinking and potential disaster. How? By understanding why so many people are negative about network marketing and the prospects of the success it can bring.
Lets face it. There are a lot of people out there that do not want you to become successful. When you are successful, you point out the lack of success in their lives. When you take away any excuses theyve been hanging onto and you force them to look at their lives as they really are, it makes them very uncomfortable. Youve heard of the expression Misery loves company. Well, its true.
Doug Firebaugh, network marketing guru, calls it the “Unspoken Understanding,” which is simply the silent agreement that most people have with each other, namely don’t mention my mediocre life, and I won’t mention yours. Your success and the success of your new distributors, just points out the naysayers mediocrity.
Leaders help others. If you are going to be successful in network marketing, you must arm your new distributors against people who will try to convince them their business won’t work. Show your downline you want them to be successful. Encourage them. Show them how the most successful network marketers have achieved their success, and teach them to model those attitudes, habits, and actions. Remind your distributors that they are the CEO of their lives. Arm them with the power of positive thinking so they dont let others live their lives for them with their negative attitudes.
To paraphrase Hamlet, by opposing negative thoughts, we end them.
At a Chamber of Commerce Business Card Exchange several years ago a well-dress woman walked up to me, business card in hand and, in perfect form held it in both hands in front of me, gesturing for me to take it. I took the card from her and smiled. She looked up and in a polite voice, said “Thank you,” and walked away. How sad. Here was this obviously well-intentioned woman, who most likely owned an interesting business but never learned what to do at a card exchange. Somewhere she bought into the idea that you were suppose to hand out as many business cards in as little time as possible. Clearly, this does nothing but waste business cards. Great for card businesses, not so great for yours.
The other extreme is the person who spends the entire time at a card exchange talking to the same individual, sometimes even people from their own company. Again, this is quite unproductive. The purpose of a business card exchange is to get to meet new people in a pleasant atmosphere.
While there are many good books to help you hone your networking skills including, Sue Roanes How to Work a Room, the essence of networking is quite simple.
Businesses run on relationships. Ive always felt that everything that we do is about personal relationships and a business just gives us a playing field on which to do it.
Following that theme, growing your business is about developing and nurturing relationships and card exchanges and similar networking events are really the starting point to begin what will hopefully become a mutually rewarding relationship.
Since your time is limited, it is a good idea to spend only a short time speaking with people, especially those you already know. If you feel a resonance with someone youre talking with, make arrangements to follow-up your connection at a later date and move on to meet someone else. Im sure the shy looking person in the corner, who is probably there for the very first time, has something interesting to say. Why not go over and extend your hand.
The other big faux paus I see over and over again, are the people who approach the networking meeting with a “me, me, me” attitude. A better approach is to learn about the other person first. You then have the option of explaining how what you do might be of interest to them. This establishes a stronger platform for communications, for as speaking legend Zig Zigler says, “You get what you want by helping other people get what they want.”
Care about the other person
There are better ways to network and meet prospective business contacts. For openers, (no pun intended) people are more responsive if you first show some interest in them and what they do. There is an old clich that says we have one mouth and two ears for a reason. If you listen more than you talk, you will automatically find people more interested in talking with you and being around you.
Marketing guru, Jay Abraham, once said that “Discovery is the fuel of competitive advantage.” Get curious. Become interested in other people and what makes them tick. Really care about the other person. If you take the time to investigate, you will find that even those people who appear quite ordinary have a story to tell. If you show an interest in them and their lives, you will not only increase your chances of doing business with them but you may gain a friend as well.
How do you do that?
When you do introduce yourself, do so in a way that states the benefit of doing business with you. Saying “Hi, my name is Mary and I sell insurance” is not very exciting. However, if you were to say, “My name is Mary and I help people prepare for the uncertainty that may be in their future.” This causes the other person, if they are at all curious, to ask, “How do you do that?” At this point, you have opened the door for a further explanation or “commercial” for your business. You can go on to explain the benefits of your products and services.
As an exercise, devise three or four ways to introduce your business. Let each one focus on a different benefit of your product or service. Test each of them at your next networking event.
Remember: people do not buy products or services, they buy benefits and solutions.
The more you focus on communicating the benefits gained from using your products or services, the more you will benefit from the increase in business.
With prospecting new business becoming more and more difficult, a personal relationship is even more important and the Chamber of Commerce Card Exchange offers the perfect playground for you do it, besides the food is usually pretty good too.
In my mind, small talk basically consists of 3 phases:
-> The ice breaker
-> Get to know you better
-> Graceful exit
So lets go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies that you can apply immediately for each.
Phase 1: The Ice Breaker
So you attend a networking event you make eye contact with someone you want to meet, you approach them and introduce yourself now what?
Well having a few powerful, open-ended ice breaker questions should certainly do the trick. For example:
-> A tried and true ice breaker is the proverbial, So Jeff, what do you do? In other words Jeff, what business are you in? Now people love talking about themselves and their business so the idea here is to get them started talking. Most people also love to hear the sound of their own voice so the ice breaker question is critical and essentially sets the tone and potential for the conversation.
-> Another good ice breaker could be, So Jeff, what brings you here today?
Now notice on these sample ice breaker questions Ive repeated the persons name. First off by doing this it will help burn that persons name into my head so I dont forget it. Secondly, people love the sound of their own name so dont be afraid to use it throughout your conversation.
Phase 2: Get To Know You Better
Depending on the results of the ice breaker questions you should by now be able to determine whether or not it makes sense to get to know this person better. If not, simply skip this phase and go into your graceful exit. But if you do see a synergy here, by all means try some of these again open-ended, getting to know you better questions:
-> So Jeff, how did you get into that business?
-> What types of challenges keep you up at night?
-> Jeff, help me out here, draw me a mental picture, what does success look like for you and your business?
-> Whats new in your industry these days? Any events or trends that are shaping it?
Now you can use one, two, all of these questions, or more if the situation permits. However, be careful here not to dominate and monopolize someones time. If youre at a networking event, theres a good chance that theyre there to network and meet other people as well, so it may make sense to go to the graceful exit phase and encourage that you two get together in the near future.
Phase 3: Graceful Exit
Its vastly important how you leave a conversation as this is the last impression you make on that person. Were not looking to create any animosity here by rudely blowing someone off. The key here is as this phases title states, is to exit gracefully.
A key difference between the types of questions or statements you make in this phase as opposed to the previous two phases is that now you shift to using close-ended ones. For example:
-> Introduce the person to someone else that may be of interest to them and then politely excuse yourself. The dialogue can go something like this: Hey Cindy Id like you to meet Jeff. Jeffs in the xyz industry as well and I just felt that you two should meet. Now they exchange pleasantries and you immediately exit the conversation by saying something like, Well you two probably have a bunch to talk about. Cindy Ill catch up with you later and Jeff, it was great meeting you.
-> Another example of a graceful exit may be: I can certainly see some synergy between what you and I do. Can I give you a call next week to set up some time to talk further?
-> Or, its been great meeting you, will I see you at future meetings?
-> And lastly, wow, this is quite an event dont you think? Well we should probably keep moving it was great meeting you Jeff!
So now you’re aware of and armed with some actual strategies for the 3 phases of small talk. The key now is to get in the game and practice, practice, practice and you too can see the results you would like for your business.
Forums, groups, boards, and loops; theyre all synonymous for online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk. Some require active participation and others require registration before members can participate. These online forums, groups, boards or loops are different from paid membership sites in that there is no cost to network at these websites.
Some are active, some are sleepy. Some are strictly for online business related topics; some allow more OT (Off Topics) and social interaction. There are forums for every imaginable topic: Entrepreneurs, International online business, Health related fields, Technology, Copywriters, Web Designers, Work at Home Moms, Programmers, Finance, Ebay, Job Seekers, Internet Marketing, Writers, Inventors and Virtual Assistants, just to barely scratch the surface of whats out there on the World Wide Web.
Time management skills need to be paramount when participating in online forums. You can very easily get swallowed up and spend hours and hours online networking with others who have online businesses, yet you miss real opportunities to get some productive work done!
From a online business standpoint, there are two areas you should consider before participating in a loop. Its always good to have a network of like-minded online business people. If youre a web designer, hang out with other designers. You can help and support each other. If youre just starting out, you can learn from the pros.
Dont get stuck though, just hanging out with your own kind. Youre not going to be very successful trying to promote your design services to other designers. This is where balance comes in. Pop into the boards, check new posts of interest, ask or answer questions, then get out. Then move onto groups who need your services or products. Who is your target market and where do they hang out? Go there. Word of caution: Do not go to these forums with the sole purpose of SPAMMING the group. Youll be tossed out on your ear quicker than you can blink if that is your sole purpose. People like to do business with people they know and trust or at the very minimum have at least heard of.
If youre trying to sell your curriculum to a group of home school parents and you just pop in, spew your sales rap all over the boards then expect any sort of return, youre missing the point of online networking. Its networking not advertising. You need to build a rapport with your other loopies. Then if a need arises and they know one of their own fellow networkers has that special skill or product, guess who theyll call first? You hope its YOU.
For starters check MSN, Google, Yahoo, AOL, and Ryze. Inside there are literally hundreds and thousands of groups just waiting for you. Start networking your way to online business success today!